No Binney and Smith

‘Tis the season and I’m definitely in the holiday spirit – the spirit of Back to School. As a former teacher, I always get the itch at this time of year when I see the displays of pencils and folders in the stores. I feel like I need to be running off worksheets, writing lesson plans, and filling out my grade book. I think I get more excited about Back to School than I do about Christmas.

As a child, shopping for Back to School was exciting. My dad would take me to TG&Y (this was before Walmart hit town) or to Redford’s Ten Cent Store and buy my tablets, pencils, and best of all – a 64-count box of Crayola crayons with the sharpener on the back. I loved the new book bag, paste, and pencils, but I LOVED that new box of crayons.

I was a prolific colorer as a child. I could plow through a coloring book in no time. Back in the 70’s, every grocery store had a twirly stand by the checkout with comic books and coloring books. I anxiously awaited the newest editions of coloring books, especially ones that featured animals or holiday designs. I would go through crayons like crazy and they always had to be Crayola. Off-brand ones just didn’t color right – they’d smear or not cover well.

This morning, I stole a couple of hours away from work to head to Target to pick up a few things on my son’s high school supply list. I was appalled that crayons aren’t on the list for freshmen. It had to be a mistake. Surely, ninth graders need to color something – maps maybe or something for a science project? What about the periodic table? That would look good done in crayon. You would have to use some colors twice because there are more than 64 elements but you could do the noble gases all one color and then all the radioactive ones one color. Surely, there was a need for crayons in high school.

Alas, no matter how hard I looked, no crayons were listed for high school – not for sophomores, juniors or even seniors. Gelatin, a slinky, latex gloves, and disinfectant were (I don’t even want to know what FOR), but no crayons. The closest things were colored pencils and we still have about 3 sets of those left over from sixth grade.

No, I had no written justification for purchasing the big 64 count box of Crayola crayons. So I decided to sneak a box. I'd shred the receipt so no one would know. Besides, I would just write in a different color every day in my Day-Timer for the next 64 days. Oh the smell! It’s better than chocolate chip cookies! That smell takes away all the stress of being a grown up and catapults me back to the days of knee-high socks, Stretch Armstrong, and bicycle banana seats. One whiff and I’m free of worries about bills, college tuition, the rising price of gas, and the gray hairs that are starting to make me look like a skunk. Some candle company needs to make candles that smell like school supplies – crayons, mimeograph ink, paste, pencil shavings, chalk dust, and the smell of a newly varnished gym floor. They’d make a fortune.

I smuggled my crayons home with all the other stuff I purchased and saved that bag to empty until last. Furtively, I snuck them into my office and opened the flip-top lid (you have to do it just right so it doesn’t tear). I was so excited about my non-toxic purchase! I started looking for my old favorite colors – midnight blue, cornflower, and sienna. As I was pulling colors out, I noticed that some of them were different – they had gray wrappers instead of wrappers that matched the color of the crayon itself. What’s up with this? I pulled out a neon pink one and read the name – “famous”. WHAT? Where did that come from? Famous what? The neon orange one right beside it read “fun in the sun”. These are color names? Whose idiotic idea was this?

I glanced back at the front of the box. Right there in the corner it read “8 New Kids’ Choice Colors – By Kids – About Kids”. I was appalled. They had changed the 64-count box! If they had added 8 colors, that means they had to remove 8 colors. It’s not a 72-count box so something had to be missing! Oh horrors! Threads of panic started to set in and I thought briefly of the nitroglycerine tablets I carry in my purse.

I started reading the names of the new colors. In addition to “famous” and “fun in the sun”, there were “best friends”, “awesome”, “super happy”, “happy ever after”, “giving tree” and “bear hug”. Who in the hell came up with those stupid names? Don’t the people at Crayola know that the only hope for boys to ever understand the difference between the color peach and the color apricot is through the 64-count box of Crayola crayons?? They are handicapping an entire male generation! At some point in the future, some poor woman is going to say “I think we should paint the garage gray” and her husband will say, “Gray? What’s that? Is that like ‘bear hug’?”

To make it an even bigger shock – Crayola is now printing the color names in three languages – English, Spanish, and French. Spanish I tolerate because everything caters to our illegal alien population these days but FRENCH? Now don’t get me wrong. I took two years of French in high school, lived in Europe for three years, minored in Spanish in college, taught beginning Spanish in middle school and have piddled with Russian. Some of the first things you learn in a new language are the names of colors. If we want non-English speaking children to learn our language in our schools, would it not make sense to put the names of the crayon colors in just ENGLISH?

By that time, I’d also discovered that light green is now “granny smith apple” (without capitalization, mind you) and I just couldn’t take it. I needed to write to Binney & Smith and set them straight. I hunted around on the box for the address, noting with relief that they are still made in USA, only to find that Crayola is no longer owned by Binney & Smith but by – get this – Hallmark. The genesis of those sappy color names became crystal clear. Hallmark is in on it and they've made gay colors.

As I was sitting staring despondently at my brand new 64-count box of Crayola crayons, my son walked into the office. He saw my forlorn look and asked me what was wrong. Tearfully, I moan “They’ve changed the colors in the box!” Being the true loving son he is, he came over, gave me a hug and said, “Gee mom, I’m sorry. Growing up is hard, isn’t it. Want me to get you a glass of wine?”